Lloyd Swartz
CEO & Auctioneer
Lloyd Swartz founded My Auction Addiction in 2011 with the help of his wife Esther Swartz. Lloyd had spent nearly 20 years in the rough and tumble construction industry focusing on commercial construction and innovative retaining wall solutions. The down turn of the construction industry in 2008 meant it was time for change. Lloyd had began his entrepreneurial experiences with small businesses by age 11 and has since participated in a wide range of industries including construction, retail, mining, whole sale, restaurants, entertainment and more.
From Lloyd's diverse business experience's, he decided to create a business model with in an industry focused on certain values, including low overhead, flexible hours, strong industry growth, high technology involvement, high profit margins, and high quality of life for his family while serving very real needs of the community.
Lloyd's intention from the start was to create a system in which other entrepreneurs, with limited resources could prosper working from home. Lloyd enjoys innovating, helping and teaching others, for which franchising suits him well.
In his free time Lloyd enjoys time with his Wife Esther and 2 boys Dakota and Jeremiah. You can find his family rafting and four wheeling in the Mountains and Canyonlands of the Western US. Lloyd also volunteers for a wide range of charities and discovered the Snowy River Cave System in 2001.
Esther Swartz
Marketing & Sales
Esther started My Auction Addiction with Lloyd and primarily focuses on marketing, sales, training, and administrative duties, staff training, inventory, and pickups. Esther enjoys helping others reach their goals and get through transitions in life. Being an owner of My Auction Addiction helps satisfy her need to help others, while helping support her own family's financial needs. She and Lloyd have been married since 2009 and have two boys.
Esther is originally from Colorado and born number 6 in a family of 11 children. She has always had a strong work ethic and her first official job started when she was 12 years old. Every position she has held, she has started at the very bottom and work her way up the ladder. Her skills include working for and managing a floral shop, retail, money management, inventory control warehouse manager, and an administrative and marketing assistant to management as well as managed staff for 16 years in the medical field industry in Colorado. In 2008, Esther met Lloyd and gave up her position in Colorado to move to New Mexico. After a short break from her Colorado office, she was rehired and has continued working for the same company in a work from home position. She has maintained this position, while being a stay-at-home mom with her boys, also assisting Lloyd in starting up and running My Auction Addiction. In 2022, Esther resigned from her Colorado position and began working full time at My Auction Addiction in management & marketing.
Esther's Colorado roots are strong and she loves the outdoors and enjoys skiing, mountain biking, hiking, climbing, and a good campfire. She's dedicated to taking care of her family and business, while assisting others with their needs and goals.
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